TAKES PLACE FOR 5 WEEKS IN ONLINE AND OFFLINE MODE
The O! Concept Lab workshop is a unique experience of joint development of real projects in interregional and interdisciplinary teams of the best graduates under the guidance of industry expert trackers. As a result, the Customers - partners of the project receive ready-made comprehensive conceptual solutions.
The workshop helps young specialists adapt to work effectively on projects, gain new knowledge and experience in teamwork, get to know each other better, and establish contacts for further interactions.
Лучшие выпускники премии Отлично!
The best graduates of the Otlichno! CONCEPT LAB 2023 award:
Лучшие выпускники премии Отлично!
Workshop О!Concept Lab
TAKES PLACE FOR 5 WEEKS IN ONLINE AND OFFLINE MODE
The O! Concept Lab workshop is a unique experience of joint development of real projects in interregional and interdisciplinary teams of the best graduates under the guidance of industry expert trackers. As a result, the Customers - partners of the project receive ready-made comprehensive conceptual solutions.
The workshop helps young specialists adapt to work effectively on projects, gain new knowledge and experience in teamwork, get to know each other better, and establish contacts for further interactions.
BABILON CASE / COCOON CONCEPT
This space exists as an independent world, cut off from the outside, therefore it draws you in, immerses you and slows down time.
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BABILON CASE / NEON CONCEPT
The NEON concept is inspired by the mood of Hong Kong streets, Chinese restaurants and combinations of concrete and neon in materials. The plastic key and massing of the building is based on the movement of the tape.
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CASE BABILON / ELMNT CONCEPT
The uniqueness of the project lies in the use of different volumes, as well as light. The main material in architecture is LIGHT – natural and artificial.
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BABILON CASE / ISTOK CONCEPT
The concept is based on the rich Russian cultural heritage, updated in a modern Russian style. The design uses the trend of searching for one's national identity.
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BLOOM CASE / BLOOM CONCEPT
The conceptual solutions reflect the natural environment and modernity, as a symbiosis of textures and designs. The project uses natural finishing materials to create an elegant atmosphere.
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BLOOM CASE / VISIONARY CONCEPT
The design philosophy of the new residential complex is the symbiosis of nature and architecture, advanced technologies. Our motto is not to conquer nature, but to live as part of nature, in accordance with its rules.
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BLOOM CASE / WINGED EXPRESSION CONCEPT
This modern residential complex combines eco-orientation, energy efficiency, comfort and accessibility for residents.
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WELLNES CASE / MISTY DAWN CONCEPT
The chosen concept "Misty Dawn" reflects tranquility and solitude with nature. The main goal is to emphasize the mystery and privacy factor.
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WELLNES CASE / HIDDEN CONCEPT
HIDDEN is a symbiosis of the natural and the creative. It is a systemic approach that shapes the brand's mood and builds its own language of communication with the client, allowing to feel safe.
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BRICS CIVIL CASE / IN SEARCH OF MEANING CONCEPT
A conceptual solution where the logo with rings tells about important concepts and values, such as protecting the planet, innovation, development and interaction.
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BRICS CIVIL CASE / UNITY CONCEPT
Different arches, united in one compositional image, illustrate the power and importance of connecting different cultures and value systems.
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CIVIL CASE BRICS / FLAME CONCEPT
The concept is flame. A unique, powerful combination of all energies. Diversity and multiculturalism is what unites everyone.
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OPEN VILLAGE CASE / GREEN RIVER CONCEPT
The concept of the "Green River" eco-village: a village as a place of power, unity with the environment, useful and quality rest, where people can get away from the routine.
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OPEN VILLAGE CASE / ORTHO CONCEPT
The concept carries the idea of Russian identity through a modern view of Russian estates and dachas. The cultural code of the village contains elements of Russian wooden architecture.
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NEON CONCEPT
Dominanta Track. Bloom Case. 2023
The neon concept is inspired by the mood of Hong Kong streets, Chinese restaurants and combinations of concrete and neon materials based on the financial capabilities of the project. These are materials that allow you to make the building budgetary. The plastic key and massing of the building is based on the movement of the tape. The facade is built on three materials: concrete, neon, glass. Free exit to the terraces both from the ramp and from the premises.
The space of the shopping center is designed so that a person can decide for himself what this place means to him: a point of attraction, a place for rest or shopping. This space exists as an independent world, cut off from the outside, therefore it draws in, immerses and slows down time. BIG IDEA: COСOON. Cocoon is coziness, safety, warmth and comfort A separate reality that allows everything. - Allow yourself everything. Spread your wings! -
Team: "Pulya"
Daria Kalennik - marketer Denis Taranenko - architect Maria Daletskaya - graphic designer Maria Vavulova - textile designer
Tracker - Kira Fedotova Tracker - Oleg Pitetsky
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ELMNT CONCEPT
Dominanta Track. Babilon Case. 2023
The uniqueness of the project lies in the use of different volumes, as well as light. Thus, the main material in architecture is LIGHT - natural and artificial. The materials used: untreated concrete with accent bright spots in the form of neon lighting, panels, porcelain stoneware, it is proposed to use planting of greenery locally. The main thesis of the concept: COMBINING ELEMENTS, WE ERASE THE BORDERS.
Team: "5th Element"
Gorshkov Grigory - graphic designer Harrison Amelie Alexandra - identity, graphic designer, art director Kharatyan Anzhelika - architect Klishina Yulia - designer Dzidziguri Anna - marketer Tatiana Lisina - architect
Tracker - Fedotova Kira
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ISTOK CONCEPT
Dominanta Track. Babilon Case. 2023
The concept "Istok" is based on the rich cultural heritage of Russia, updated in a modern Russian style. Using in the design the trend of searching for one's national identity as a reason for pride, returning to ethno-cultural and historical traditions. The concept presents wood as a material for the design of some of the facade elements, the plasticity of the decor is thought out, the color scheme is restrained - monochrome.
The premium residential complex has a modern and elegant architectural appearance that combines aesthetics and functionality. The building facades are made of high-quality and durable materials such as glass, metal, and the basis is stemalite panels for facades with the application of special ceramic paint. The shapes and lines are harmoniously combined, creating an attractive image.
Residential complex Bloom is a modern house that meets world eco- standards. The design philosophy of the new residential complex is the symbiosis of nature and architecture, advanced technologies. Our motto is not to conquer nature, but to live as part of nature, in accordance with its rules. The symbiosis of nature and architecture is achieved with winter gardens inside the building and the forest surrounding the building. Creating a forest around the house is the most effective way to block noise from the highway.
Team: "Visionaries"
Daria Gen - environmental designer Maria Sergeeva - fashion designer Ksenia Staroverova - graphic designer
Tracker - Oleg Pitetsky
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WINGED EXPRESSION CONCEPT
Dominanta track. Bloom case. 2023
A modern residential complex consisting of two towers connected by a stylobate is an innovative solution for comfortable living in an urban environment. To create an atmosphere of natural proximity and convenience inside the complex, much attention is paid to landscaping and improvement of the courtyard area. Such a modern residential complex combines eco-orientation, energy efficiency, comfort and accessibility for residents. It offers a unique alternative to traditional urban development, where environmental protection and the well-being of residents are central. Team: "Winged Expression"
Podakova Valeria Mikhailovna - architect / designer Dzidziguri Anna Davidovna - marketer Lagutenko Anastasia Viktorovna - textile artist Klimovskaya Daria Igorevna - graphic designer Grigoryeva Anna - manager
Tracker - Oleg Pitetsky
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MISTY DAWN CONCEPT
Dominanta track. Wellness case. 2023
The chosen concept "Misty Dawn" reflects the main requirements: tranquility and privacy with nature. The color schemes from the photo reference were taken as a basis: orange, green and beige shades. The gradients present in the branding convey the image of "nebula". The main goal is to emphasize the mystery and privacy factor. The corporate colors are used in textile products and in the developed uniform sets. The suits have smooth lines that distract from the business style. The selected colors of the project have a beneficial effect on a person. Team: "Builders online"
Khapov Islam Arsenovich - environmental and interior designer Karmova Kamilla Muratovna - communication designer Vachikova Maria Petrovna - fashion designer Sokhova Tatyana Vadimovna - collection designer Saveleva Victoria Pavlovna - environmental designer Shulyak Anastasia Fedorovna - industrial designer
Tracker - Pitetskiy Oleg Tracker - Fedotova Kira
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HIDDEN CONCEPT
Dominanta Track. Wellness Case. 2023
The concept metaphor is “life-giving weightlessness” - the interaction of water and light. Immersion in solitude, the mystery of meeting with oneself. Comparable to immersion in water, a feeling of weightlessness, lightness, freedom. This new sensation shifts the user's focus of attention to themselves, to their emotions and sensations. A ray of light hitting the surface of the water disintegrates, part of it gets into the external environment, and the other part is refracted, creating a rainbow glow in the density of the water. The symbiosis of the natural and the creative allows us to identify a systemic approach that forms a certain brand mood and builds its own language of communication with the client, allowing them to feel safe and get a new emotional experience of interaction with the environment.
ORTHO area is the space of the entire village together with the exhibition and nearby landscaped areas. It consists of ORTHO village which is a part of the village with public areas and the Open Village exhibition. The concept is based on the idea of Russian identity through a modern look at Russian estates and dachas. The cultural code of our village contains elements of Russian folk applied art, including wooden architecture. The design code defines the basic colors associated with wood: beige, warm gray, brown. The accent color of our project is blue, the color of the sky, depth, space and will. A person living in an urban environment, buying a country house, exchanges walls for space. Leaving the city, the first thing we see is the blue sky stretching beyond the horizon. Noble and restrained, calm and attracting attention. Wider than Russian lands is only the Russian soul!
The area where the eco-village site is located is characterized by a rich and diverse natural environment. In order to correctly fit the eco-village into it, the river was taken as the basis for the form-building idea. It is an integral part of the water cycle in nature. The river serves to feed and water flora and fauna, and also ensures the maintenance of biodiversity in the area and is a center of attraction for all living things.
The concept of the "Green River" eco-village: the village as a place of power, unity with the environment, healthy and high-quality rest, where people can get away from routine. Main conceptual solutions: community garden / greenhouse; reservoir; dry stream; theme gardens; community center; parking in the exhibition area; solid waste zones; connection with the forest and the existing lake, improvement of the oak grove; bio-drainage canals, rain gardens, storage pond.
Team: "ARCHI-tectonics"
Nanushyan Margarita — architect and urban planner Kurakina Sofia — environmental designer Oleynikova Victoria — graphic designer Mikhailov Vladislav — landscape architect Tretyakova Ekaterina — landscape designer Matsukatova Magdalina — architect Vakhromeev Igor — manager Morozov Daniil — fashion designer
The rings in the logo symbolize the meridians that cross the surface of the Earth or the spheres around it. This reminds us of the community and connection between different regions and countries. The rings become the protection of our planet, reminding us of the importance of interaction and cooperation to ensure the well-being of all humanity. On the other hand, these rings symbolize our transition from the past to the future. They become a symbol of innovation, development and progress. Each ring represents the achievements we can make, reflecting our capabilities and potential for change and improvement. Ultimately, the lines in the logo also symbolize our personal path - the path of each country or each person. As each line follows its own unique trajectory, they eventually meet at one point, in one common decision. Thus, the logo with rings is not only a stylish image, but also tells about important concepts and values, such as protection of the planet, innovation, development and interaction. It embodies the hopes, ambitions and power of human potential in the desire to create a better future.
Team: "In Search of Meanings"
Elena Dontsova - development of the design concept Daria Morkovina - development of the logo, pattern and souvenirs Ivan Mokeev - motion design Anastasia Kolmogorova - translator design
The combination and interaction of colors illustrates mutual understanding and transparent dialogue. The development of this concept uses colors that combine and mix in a harmonious palette. The colors that reflect the countries that are part of the Brics Civil visually merge with each other, creating an image of unity. This can also include the use of transparency or color transitions to represent transparent dialogue. Our symbol of dialogue is white, transparent and pure, a symbol of “transparent” and open dialogue between states and a strong relationship between them. The image is also based on the image of a prism, collecting and reflecting many different colors into a common and whole. The use of a metaphor with a light-refracting prism to convey the idea of mixing all the colors of countries into a single and pure white color can be conveyed and implemented through the forum's identity, using graphic elements reminiscent of minimalist geometric shapes or creating the effect of mixing colors through graphic transitions.
Team: "Samurai"
Timchenko Valeria Lolaeva Victoria Shivlyakova Anastasia Ksenia Shchapina Romanova Maria
Flame Concept is the unification of all energies, it is power. Brics Civil is a place where diversity is not only welcomed, but turned into a source of powerful energy. We believe that each participant has their own unique energy, which, like a magnet, attracts and inspires. This is a place where we recognize that every person, every culture, every opinion is an important part of our common energy.
Key points: 1. Attraction of Differences: We emphasize that differences are not an obstacle, but a source of strength. Like planets in a solar system, we appeal to the law of attraction, which unites us, creating a unique cosmic tango. 2. Uniting the Many: Brics Civil is a kind of energy collective, where individual forces unite to create a powerful explosive energy capable of overcoming any challenge. 3. Energy of Help: Here, every forum member is an energy source, ready to help others achieve their potential. When we give help, we strengthen not only others, but ourselves as well. 4. Motivation for Action: Brics Civil is a source of motivation that pushes everyone to action, inspiring them to search for new horizons. 5. The Future is Open to All: We see the future as an unknown world, and every forum participant is a pioneer, ready to pave the way for the future. Here we create our own path, moving forward together.
The Design Dates format helps to introduce company representatives and interested Forum participants to young designers of all types
Лучшие выпускники премии Отлично!
DESIGN DATES
OPPORTUNITY TO RECEIVE OFFERS OF COLLABORATION
The Design Dates format helps to introduce company representatives and interested Forum participants to young designers of all types
Лучшие выпускники премии Отлично!
SELF-PRESENTATIONS
OPPORTUNITY TO PRESENT YOURSELF TO A WIDE AUDIENCE
The self-presentation format gives the best graduates a unique opportunity to present their portfolio cases, skills and competencies to colleagues, experts and business representatives
Лучшие выпускники премии Отлично!
SELF-PRESENTATIONS
OPPORTUNITY TO PRESENT YOURSELF TO A WIDE AUDIENCE
The self-presentation format gives the best graduates a unique opportunity to present their portfolio cases, skills and competencies to colleagues, experts and business representatives
Лучшие выпускники премии Отлично!
TOP 100 CEREMONY
FORUM PARTICIPANTS AWARD CEREMONY
Award ceremony for the best graduates with a memorable unique prize, developed specifically for the forum, a certificate with a unique registration number and a 1st degree laureate diploma,as well as memorable gifts
Лучшие выпускники премии Отлично!
TOP 100 CEREMONY
FORUM PARTICIPANTS AWARD CEREMONY
Award ceremony for the best graduates with a memorable unique prize, developed specifically for the forum, a certificate with a unique registration number and a 1st degree laureate diploma,as well as memorable gifts
Лучшие выпускники премии Отлично!
LECTURE HALL
Lectures are held online and offline
Public lectures and workshops from design heroes. Experts and trendsetters of industries discuss issues of the Russian design code, prospects for the development of Russian technologies, products and services.
Лучшие выпускники премии Отлично!
LECTURE HALL
Lectures are held online and offline
Public lectures and workshops from design heroes. Experts and trendsetters of industries discuss issues of the Russian design code, prospects for the development of Russian technologies, products and services.
Лучшие выпускники премии Отлично!
OTLICHNO! FASHION SHOW
THEATRICAL SHOW WITH PRESENTATION OF COLLECTIONS OF PARTICIPANTS FASHION DESIGNERS
An incredibly bright theatrical fashion show, where the best graduates fashion designers present their vision of the Russian design code. The fashion show is a highly artistic performance with an unusual subtle idea and grandiose embodiment.
Лучшие выпускники премии Отлично!
OTLICHNO! FASHION SHOW
THEATRICAL SHOW WITH PRESENTATION OF COLLECTIONS OF PARTICIPANTS FASHION DESIGNERS
An incredibly bright theatrical fashion show, where the best graduates fashion designers present their vision of the Russian design code. The fashion show is a highly artistic performance with an unusual subtle idea and grandiose embodiment.